BASIC – 5‑Email Follow‑Up Starter

Perfect when you need a clean, focused follow‑up after someone opts in, books a call, or shows interest.
You choose one main sequence type, for example:

• Lead follow‑up after form/quiz/DM
• Simple welcome sequence for new subscribers
• Post‑call or proposal follow‑up

You get:

• Sequence strategy outline: goal, trigger, who receives it, and timing between emails (e.g., Email 1 immediately, Email 2 after 2 days, etc.).
• 5 custom‑written emails, typically:
  • Email 1 – Acknowledgement / welcome / context
  • Email 2 – Value + proof
  • Email 3 – Address objections / FAQs
  • Email 4 – Case study / story + soft CTA
  • Email 5 – Clear, direct CTA / next step
• Suggested subject lines & preview text for each email.
• Simple implementation notes for your platform (Klaviyo, MailerLite, Brevo, ActiveCampaign, etc.).

STANDARD – 8‑Email Nurture & Follow‑Up System

Ideal for service providers, course creators, or ecommerce brands who want to build a mini relationship‑building and sales journey.
You choose one main goal, such as:

• Turn new leads into booked calls
• Turn new subscribers into first‑time buyers
• Turn new customers into repeat buyers/reviewers

You get everything in BASIC, plus:

• Full sequence map (8 steps): triggers, timing, and logic (e.g., what happens if they click/buy vs. ignore).
• 8 custom‑written emails, for example:
  • 2–3 welcome/orientation/value emails
  • 2–3 education + proof emails (stories, case studies, FAQs)
  • 2–3 offer/promo emails leading to a clear decision point
• Suggestions for behavior‑based tweaks, like:
  • If they clicked but didn’t buy → send objection‑handling email.
  • If they bought → switch them to a shorter post‑purchase mini‑flow.
• Simple metrics checklist to monitor (opens, clicks, reply rate, conversions) so you know what to improve later.

PREMIUM – 12‑Email Profit Engine (Welcome, Nurture, or Recovery)

Best for serious funnels: product launches, full welcome journeys, SaaS/ecom onboarding or abandoned cart recovery.
You can choose one of these big flows (we define it together):

• Full welcome + nurture series for new subscribers (e.g., 7‑step welcome + 5‑step soft sell).
• Full post‑purchase & review series to drive repeats, upsells and reviews.
• Abandoned cart / browse‑abandon style sequence with multiple touches and offers (esp. for ecommerce).

You get everything in STANDARD, plus:

• 12‑step flow plan with recommended timing and spacing to balance urgency vs. email fatigue.
• Up to 12 custom‑written emails, broken into phases (e.g., confirmation, education, social proof, urgency, last call, re‑engagement).
• Specific frameworks adapted to your case, such as:
  • 2–3 abandoned cart emails (reminder, social proof, timed incentive).
  • 2–3 post‑purchase emails (how to use, cross‑sell, review request).
  • or a 5–7 launch push sequence around a deadline.
• Notes on compliance basics: unsubscribe links, physical address, honoring consent and opt‑outs, etc.

What I need from you

• Your main goal for the sequence (book calls, sell product X, get reviews, onboard users, etc.).
• Your email platform (Klaviyo, MailerLite, Brevo, ActiveCampaign, etc.).
• The entry point/trigger (signup form, lead magnet, purchase, cart abandon, demo, etc.).
• Links to your offer/landing page and any existing emails you already use.
• 2–3 examples of brands whose tone you like.